Social Media Presence for your Business
Archive Information for the 1st Quarter Social Media Presence of Business
About the Session:
For small businesses, advertising and marketing is an expense that most don’t want to have to budget for. It’s costly and ineffective unless you know what you’re doing. Luckily, there are ways to bring the cost down and do it all from the comfort of home or office.
If you want your business’ content to reach consumers, having a presence on Facebook is a given. But to make the most of your Facebook Page — to attract and engage visitors, drive them to your website, and convert them into leads (and, eventually, customers) — you need to optimize your Facebook presence.
And that is the purpose of this session. Join us and you’ll learn how to create a true presence on Facebook for your Business.
About the Session:
TikTok took the world by storm and is now a popular app among the younger generation for creating short, entertaining videos. Even though it came out in 2016, the app has become one of the fastest-growing social media platforms, already boasting nearly 690 million users.
Other social platforms reacted by creating similar short video apps such as Instagram and its Reels (owned by Facebook (Meta)). Now YouTube is getting in on the action with their latest offering, YouTube Shorts.
- Create unique content that connects to your audience in a different way than traditional marketing.
- Reach a younger generation that prefers shorter videos to longer marketing content.
- Show off your brand through fun, engaging videos.
- Tap into a large audience and gain a following early to start building brand awareness.
About the Session:
LinkedIn is THE social networking site for business. Other social networks come and go, but LinkedIn is here to stay. It’s time for you to leverage the power of LinkedIn for you and your business. With over 2 million active company profiles, LinkedIn is a great resource available for businesses to use to their advantage.
Antionette Blake will show you in this session:
- Setting up your LinkedIn profile
- Choosing a Profile Picture
- Creating a LinkedIn Company Page
- Recommendations for Products and Services
- Measuring Your Results
- Posting Status Updates
- Sharing Your Page
- Leveraging the Power of LinkedIn Groups